Abandoned Cart Automation
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Are you looking for a way to recover potential sales from the abandoned carts in your online store or sales funnels? With our new abandoned cart automation, you can quickly and easily set up the time for abandonment, create the email flow, and track your analytics. Start recovering lost sales today with our automated abandoned cart flows!
There are two places you can see the abandoned cart analytics:
Store dashboard tab
Orders tab
To the right of the store dashboard tab as shown in the image below you will see Abandoned Cart Tab.
Below is the "Orders Tab" menu option display. Here you can then see who abandoned their cart and what products they abandoned. Again you can view all abandoned carts either by entire store or filtering to individual funnels.
To get started with your abandoned cart automation, go to the Store settings tab.
Go to the "General" tab and navigate to the "Mark orders as abandoned if inactive for" dropdown option right at the bottom.
By default, your abandoned cart is set to active, but the automation is turned off. You can set it up for each item in your store, but to keep it simple, you can leave it the same for all items.
There is a delay time that you can set, which determines how long to wait before the automation starts after a customer abandons their cart. You can change the time if needed in the future.
Next, you need to create the automations and emails.
The next step is to head into the automations building. We have already set up a pre-built template for you. Go to the "Emails & Automations" section and navigate to "Automations".
If it is your first automation, you will have two options (as seen below) to create a new automation. If it is not the first automation, you will only see the option in the top right hand corner.
When you select "Create Automation", you will see this pop up appear. Here you need to select 'Abandoned cart automation' Once selected it will take you in to the automations flow.
This will load the pre-built template automation that you can now start modifying. This automation consists of a trigger, 3 emails, and 3 wait steps.
Open each email and edit it according to your needs. Make sure you have the correct links in buttons, promor codes, and product information.
By default the button will direct the visitor back to the checkout page with the item/s that they left in their cart. Alternatively if you are using a sales funnel, simply direct them to the checkout step in your funnel. This will register the purchase conversion in both your store and funnel revenue analytics tab.
When inside the email editor, to the left hand side you will see the email drag and drop elements. Scroll about half way down and you will see the new abandoned cart element. Simply drag that in to your email and you're done!
And that's it you are ready to start winning back up to 68.9% of abandoned carts!
As you can see below, one of our users is already seeing massive wins backs
"I love the new Cart Abandoned feature. It's already working. What I love most is how simple it was to set up. 1 click. Do you know how difficult it is to set up Abandoned Cart in Thrive cart, 1 Checkout and Active Campaign? OMG don't even get me started."
